Role: UX / Product Designer
Timeline: 1 month
Date: March 2021
How might we incorporate storytelling into the UberEats app so that foodies can easily summarize their eating journey from their past orders?
VIEW PROTOTYPE
BACKGROUND
Uber Digest

With the rise of Covid-19 and quarantine, Americans went from dining out to ordering through their phones. There was an increase in food delivery app usage. I don't think I can name a single friend who doesn't have a food delivery app already downloaded on their phone!
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Food can say a lot about a person. As each month closes, we wanted to create a small slideshow of moments people had with food.
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Note: This was for a UX Design Contest hosted by Adam Ruf where we were tasked to design a new feature for a product we love. Read more about it here.

GOALS
  • Identity which features users would want in a food delivery app
  • Collect data from user testing and identify which features would be most helpful in customer journey success
  • Create a feature for UberEats that would summarize a customer's eating habits that they could later share on social media. Inspired by Spotify Wrapped!
USER SURVEY
Got some questions for you
Before we started our project, we sent out a Typeform survey to our friends and family. We wanted to gauge people's interest in the feature and also find out what app people use the most, which turned out to be UberEats (DoorDash came a close second followed by GrubHub).
  • Did Covid-19 make you utilize food apps more? 76% of users said YES
  • What food apps do you use the most?
    UberEats = 49%
    DoorDash = 43%
    GrubHub = 8%
  • How often do you use food apps?
    Couple times a month = 37%
    Couple times a week = 27%
    Infrequently = 13%
    Almost everyday = 23%
  • Do you enjoy getting recommendation for food from your friends? 100% of users said YES
THE SOLUTION
I came up with the following ideas

Uber Digest is a personalized experience designed to show a person’s month-end insights on the restaurants they dine at and food they most enjoy.For this month's contest, we wanted to focus on 4 pages:

  • Expenses — This page gives a breakdown of how much a user, on average, has spent weekly, monthly, and (so far) for the year. By having everything laid out in full view, the user can determine how much to spend on food delivery service for that duration in time.
  • Explored — The user can find out how many new restaurants they've encountered in the last year.
  • Favorites — This feature of Uber Digest would show 3 different categories for most favored restaurants, types of cuisine, and dishes for the month.
  • Discover — This feature narrows down the user's top 3 new restaurants to try based on their favorite restaurants they've ordered from.
LOFI WIREFRAMES
It’s a rough sketch, I know
This was our chance to get all the ideas down in our head really quickly. We collaborated over the phone and gave each other an hour to draw and at the end of the hour, we discussed what we liked from each sketch and wanted to bring to the prototype.
CUSTOMER JOURNEY MAP
This customer journey map tells a visual story of how the customer would interact with our feature. We did this exercise to better understand how the customer would first interact with Uber Digest on the existing Uber Eats UI. From here, we were able to carry on with the Uber Digest mock-up and prototype.
USER TESTING
We gathered feedback from our testers and used it to map out a plan on how to improve our app.
NEXT STEPS
Users would get an email regarding the Uber Digest since it would be a new feature Create more interactions and animations within the different pages, making it more fun for users to click through. Ex. The Expenses page could show charts about how much a user spent on different cuisines. Create a pop-up on the home page to let users know that their User Digest is ready to be consumed
LESSONS LEARNED
Based on this case study, we understood the importance of user testing and how users interact with prototypes. Although there are many things to be improved upon, we should take in to account how long it takes to build on design refinements.